London-based consumer-tech brand Nothing has announced the appointment of ex-Dyson design lead Adam Bates as its new design director.
During more than 14 years at Dyson, Bates oversaw the creation of the team that defined the design and user experience of the company’s product portfolio.He and his designers worked alongside a team of engineers and scientists to create some of Dyson’s best-known products, including the Dyson Supersonic and Airwrap, as well as its cordless vacuums and air purifiers.
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According to Nothing, Bates’s initial focus will be the launch of the company’s first design hub in London.
‘I’m looking forward to working with the Nothing team and founding partners Teenage Engineering, whom I’ve long admired, to achieve its vision of bringing people and technology closer together,’ said Bates. ‘My mission at this early stage is to build a team and develop a design culture so we can create iconic products that will change the consumer-tech landscape.’
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‘I’m excited to welcome Adam at this special time during Nothing’s foundational years,’ said Carl Pei, Nothing’s co-founder and CEO. ‘Adam played a key role in shaping the Dyson design legacy and I have every confidence that he will help Nothing shape iconic products that we’re proud to share with friends and family.’
Nothing’s first product, ear (1), has shipped more than 400,000 units to date. The company recently announced plans to develop an ‘ecosystem of iconic and seamlessly connected products’, four of which are currently in development.