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You are here: Home / Technology / Siemens and Sony collaborate on immersive engineering for the industrial metaverse

Siemens and Sony collaborate on immersive engineering for the industrial metaverse

January 15, 2025 by Geordie Torr

Siemens Digital Industries Software has announced that it is collaborating with the Sony Corporation to bring together its NX software for product engineering with Sony’s head-mounted display (HMD) to enable the industrial metaverse.

The XR HMD (SRH-S1) features Sony’s high-definition 1.3-type OLED Microdisplays with 4K resolution. Its proprietary rendering technology enables real-time, high-definition and realistic rendering of 3D objects. It also has a pair of controllers that have been optimised for intuitive interaction with 3D objects and precise pointing. According to Sony, the HMD is also optimised for extended creative use, designed with comfort and stability in mind.

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‘We embarked on this collaborative project with Sony to deliver the power of the industrial metaverse to our community of designers, engineers and manufacturers directly in our flagship product engineering software,’ said Bob Haubrock, senior vice president, product engineering software at Siemens Digital Industries Software. ‘After previewing the HMD at CES last year, our collective teams have built a set of tools that revolutionise how mixed reality is used in the engineering space – to not only support global collaboration based on high-fidelity 3D models, but to enable co-creation directly on vital 3D CAD data in a managed, secure environment. Today, we are making this next generation set of technologies available to our customers.’

‘Since announcing our collaboration with Siemens at CES 2024, we’ve had opportunities to get direct feedback from Siemens’ customers about the technology, and as Siemens’ NX users ourselves, we were excited that many of them share our enthusiasm for the potential of immersive engineering,’ said Seiya Amatatsu, Incubation Center, XR Technology Development Division, Sony Corporation.

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‘Siemens’ immersive engineering technology helps our designers and engineers see, design and edit parts more easily with the unique controllers, enable our customers to experience their car at human-scale before it is built and help stakeholders from production easily collaborate with designers and engineers to validate parts before manufacturing,’ said Ian Briggs, founder and head of design at the Briggs Automotive Company.

Filed Under: Technology

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